![]() So, you can see why marketers want to rethink their ride on this bandwagon.Ĭonventional marketing wisdom often causes us to make poor decisions on how we spend our marketing budget. ![]() 74 trillion in dollar bills would circle the entire Earth more than 120 times. If you’re struggling to put this into perspective, keep in mind that human minds are not ment to work with such numbers. ![]() Studies reveal that roughly 270 billion (270,000,000,000) emails are sent worldwide each day, which roughly equates to 74 trillion (74,000,000,000,000) are sent per year. That’s why we know for a fact that compering direct mail vs email marketing is redundant. As the No.1 direct mail automation platform, we spend a lot of time working with direct mail and email marketers. Lob is backed by leading investors including Y Combinator, Floodgate, and Polaris Partners. have received mail generated through Lob's platform. Lob's proprietary Print Delivery Network intelligently routes mail production across a global network of commercial print partners giving customers greater scale and resiliency, faster production, and precise tracking & measurement. Over 5000 customers including, HelloFresh, Counsyl, and ThirdLove use Lob to automate direct mail for marketing campaigns, billing, collections, payments, and compliance notifications. To read the full survey results, see the report here: įounded in 2013 with a vision of automating the offline world, Lob provides a software platform that transforms the largely manual process of printing and mailing into an automated service that integrates directly with CRM, marketing automation, and data tools. 60% of respondents expect the volume of direct mail they send to increase over the next five years. The survey results also showed that direct mail usage is likely to grow. Not only that, but the research shows the true power of the channel and highlights key emerging trends in the direct mail industry." "By speaking with marketing industry leaders, specifically those in direct marketing, we've gained new insight into the unique opportunities within the direct marketing landscape. That's why we were so excited to work with Lob on this project," said Hannah Crew, Manager, Research Consultancy at Comperemedia. "At Comperemedia, we work hard to deliver the marketing intelligence and competitive insights that help our clients make better business decisions. While 61% agree the channel provides their highest ROI on their marketing spend. 64% of respondents agree it is the medium with their highest response rates. Our customers see impressive results when they deeply personalize direct mail for remarketing or customer retention."ĭirect mail has become an essential channel for modern marketers. As email unsubscribe rates skyrocket, marketers are looking for similar tools to replicate traditional digital strategies with physical mail. "Marketers know that direct mail is an effective channel, and they want to utilize technologies that allow them to fully integrate it with other touchpoints in their customer campaigns. "These results validate a lot of what we hear from our customers," said Leore Avidar, CEO and co-founder of Lob. 54% say they currently partner with software/technology companies to execute campaigns. Also, marketers are adopting new technologies that can execute and manage their direct mail campaigns for them. The study found that 73% of direct marketers state that mail aimed at customer engagement or retention will take on a more significant role in their strategies. The research findings were announced at the CommerceNext conference in New York, an annual event focused on retail and e-commerce marketing. The study () concludes that marketers see direct mail as their strongest performing channel and plan to increase the amount of mail they send over the next few years. In a partnership with Comperemedia, Lob surveyed over 200 marketing industry leaders to gain insight on their direct marketing campaigns. NEW YORK and SAN FRANCISCO, J/PRNewswire-PRWeb/ - Lob (), a software platform that automates the creation and delivery of personalized direct mail, today announces new insights into the direct marketing industry.
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